Social Media- We Get ItPosted on February 09, 2010
Thanks, to the Washington Post for this article on social media and new media marketing at the Washington Capitals. The more bloggers we have following us, the more successful we have become. The more interactive we become, the crisper our messaging and our rollout of new services. The more transparency we provide, the more people "get it" and believe in us. Even when the answers aren't the ones people are looking for, answering every email is the right thing to do. Social media is good business. It makes sense to follow our customers who more and more live their life on the net. TV's and computers are merging and the definition of networks will change. We need to in the middle of this transformation. We are honored to be considered pioneers and leaders in this field.