Guess What is the #1 Magazine in America by Circulation?Posted on December 22, 2011
AARP with 22 million circulation. Guess the #2 magazine in America? AARP Bulletin. Number 3? Costco Connect. Look at the Top 10 - Better Homes and Garden; GameInformer; Reader's Digest; National Geographic; Good Housekeeping; Woman's Day and Family Circle. Certainly an interesting list. As an aside, Forbes Magazine clocks in at #99 with less than one million. Wow. Shrinking. Puny. Not of scale. How will they stay in business and remain relevant? Can they? Will their investors ever get an exit? Who would acquire Forbes? Could they IPO? Based on a multiple of what? OIBDA? Cash flow? Profits? Pixels? Ad pages sold? Top line revenues? Can they make the painful transition from paper to digital? Is this a growth stock and company? What should it be valued at? Interesting questions related to Forbes. Heck - Verizon Center has almost three million paying customers per year as a comparison at higher unit pricing too. Year after year; like subscribers; and we are growing. An interesting snapshot and comparison to put things in perspective for people. We should rank magazines one day as to value as they rank sports teams and franchises. That would be fun. :-) I love that US News and World Report ranks and critiques colleges and universities, too. It is the go to source and yet it is no longer a magazine. Go figure. Try to subscribe to it today. It isn't even listed here because it no longer exists! It is created by an ex-editor probably from his apartment somewhere. Think of the irony? A defunct enterprise opining on the longest tenured institutions in the land as the go to source. I wouldn't want to be in the magazine publishing business. "Physician heal thyself." Click here to see the worldwide list of leading magazines by circulation. I found it to be of great interest. Thank you.