Getting Along With a Group Makes You Feel GoodPosted on February 11, 2013 by Ted Leonsis
Go along to get along.
Ever wonder why you feel
so good and confirmed when you are in a community and you become part of
an echo chamber? Agreeing with someone else feels good.
And the more you agree, the more you attach and reinforce the echo chamber and the collective ideology.
This is a very good
study and explains a lot about human activity - offline and online.
I think you will find
this of great interest as we move more and more into social networks.